The Children's Museum of Indianapolis and Mattel
Present Barbie™: The Fashion Experience
An Exclusive Partnership Creates a New One-of-a-Kind Exhibit

Indianapolis, IN — Industry leaders, Mattel and The Children's Museum of Indianapolis have partnered to create a one-of-a-kind 6,500 square-foot exhibit about Barbie® fashion and design. Today, Mattel's Barbie® doll is a worldwide fashion icon, pop culture princess and a global brand powerhouse that continues to inspire people of all ages in a multitude of different ways. With roots anchored firmly in the fashion world, Barbie® has been the best selling fashion doll for five decades. The Children's Museum of Indianapolis is the world's largest children's museum, a leader in family learning with more than 1 million visitors annually. Museum visitors will have a once in a lifetime opportunity to view artifacts from the Mattel Barbie® Collection as they travel through what is sure to be a blockbuster exhibit. Barbie™: The Fashion Experience opens Dec. 19, 2009 at The Children's Museum of Indianapolis.

"The Children's Museum couldn't be more pleased and excited about this exclusive opportunity to work with Mattel to create and debut Barbie™: The Fashion Experience," said Dr. Jeffrey H. Patchen, president and CEO of The Children's Museum of Indianapolis. "It is a unique opportunity for everyone to learn more about a global icon and to share fond memories of their own Barbie collections."

"In celebration of Barbie's 50th anniversary, we are excited to bring Barbie fashion and design to The Children's Museum," said Stephanie Cota, Senior Vice President, Barbie Marketing. "For five decades, Barbie has been a symbol of fashion, cultural relevance and aspiration. This one-of-a-kind exhibit allows Barbie fans a way to engage in the brand like never before."

Barbie® encourages children and adults to design and have fun playing with fashion. Some of the top designers in the world have created fashions for Barbie®. Visitors to the exhibit will have the opportunity to sketch their own fashions for her wardrobe. Young and old alike enjoy seeing styles created especially for the Barbie™ 50th Anniversary Runway Show held during the February 2009 Fashion Week in New York. Top designers Betsey Johnson, Nicole Miller, Rachel Roy and Koi Suwannagate created special styles based on iconic Barbie designs, which will be displayed in the exhibit as inspiration for the new creations young designers will be making.

Barbie® is the quintessential fashionista whose appeal spans across three generations. Mentionher name and conversations spark between the young and the young at heart, guys and girls alike. Thatis the real power of this exhibit,it encourages families to spend timetogether, share memories and learn about the art of collecting.

Barbie™: The Fashion Experience exhibit areas:
Fashion Studio Lobby: A chic setting will welcome families to the lobby featuring two showcases filled with memorabilia representing 50 years of Barbie®, including dolls designed by top names in the fashion industry such as Bob Mackie, Bill Blass and Kate Spade. Nine vignettes including the 1963–64 Barbie® Fashion Shop, the 1972 Country Camper and the 1998 Deluxe Dream House will spark Barbie® memories.

Barbie® the Fashion Icon: Four haute couture designs from the Barbie™ 50th Anniversary Runway Show will be displayed along with photos of their world-renowned designers: Betsey Johnson, Nicole Miller, Rachel Roy and Koi Suwannagate.

Design Center: In the design center, families and children can design fashions for Barbie® and learn the process of taking an idea from the workroom to the runway.

Share a Barbie® Memory: Barbie spans three generations sparking conversations among grandparents, mothers, sons and daughters. Children and families will be able to share memories, watch Barbie® commercials from the 1960s, '70s and '80s, and view displays of vintage dolls, outfits and playsets.

Backstage with Barbie®: Visitors will learn what happens in the front and back of house at a real runway show through making lighting, photography, and music design decisions.

Runway Show: Young fashionistas will be able to put their knowledge to the test and do the runway jobs they have learned about, or mix and match fashions and star in their own runway show.

The Pink Vault: Inside the beautiful Pink Vault visitors will see some of the rarest, most collectible dolls and artifacts such as the #1 1959 Barbie® doll, the 1961 brown-haired Ken® and the 1969 Talking Julia doll. Fifty years of dolls, clothing and accessories will be on display, along with Andy Warhol's 1985 Barbie® portrait—one of the most famous items in the vault.

Designers Workshop: one of the joys of personally owning Barbie® dolls has been to create fashions for her that can lovingly be passed down to other family members. In-depth facilitated design experiences are available for families. The ticketed sessions focus on creating fashions using patterns, cutting fabric and building outfits. Vintage Barbie® patterns and clothing made by parents and grandparents will be showcased to encourage sharing and inspire family learning.

For additional information and images, visit www.barbiemedia.com and www.childrensmuseum.org

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About Mattel, Inc.
Mattel, Inc., (NASDAQ: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and TycoR/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the "100 Best Corporate Citizens," as one of the "World's Most Ethical Companies" and as one of FORTUNE Magazine's "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands—today and tomorrow.

About The Children's Museum of Indianapolis
The Children's Museum of Indianapolis is a nonprofit institution committed to creating extraordinary family learning experiences that have the power to transform the lives of children and families. The 472,900 square-foot facility houses 11 major galleries. Visitors can explore the physical and natural sciences, history, world cultures, the arts, see how dinosaurs lived 65 million years ago in Dinosphere: Now You're in Their World®, experience Dale Chihuly's Fireworks of Glass and examine children's impact in shaping history in The Power of Children: Making a Difference. The Children's Museum, situated on 19 acres of land in Indianapolis, presents hundreds of programs and activities each year. For more information about The Children's Museum, visit www.childrensmuseum.org