THE CHILDREN'S MUSEUM OF INDIANAPOLIS AND LEGO SYSTEMS, INC.
OPEN THE DRAWBRIDGE ON LEGO® CASTLE ADVENTURE
LEGO Inspired Multimedia Museum Exhibition Opens January 31, 2009

INDIANAPOLIS - Hear ye, hear ye, calling builders of all ages... join The Children's Museum of Indianapolis as they debut the opening of LEGO® Castle Adventure. The new traveling museum exhibit begins at The Children's Museum of Indianapolis on Jan. 31, 2009 and will visit 12 major markets in North America through 2013, reaching more than 2 million children and families.

In LEGO Castle Adventure, children and families are transported to a LEGO kingdom where they too can become master castle builders, using one of the greatest building materials of all time – LEGO bricks!

"We are thrilled to partner with the Children's Museum of Indianapolis with this new hands-on, minds-on showcase of castles," said Soren Torp Laursen, president LEGO Systems, Inc. "We hope that this exhibit will not only inspire learning and creativity, but also unleash the inner creator and builder."

"LEGO® Castle Adventure is an extraordinary opportunity for families to make cross-generational connections. Adult fans of LEGO bricks can share their ideas and memories with their children and grandchildren," said Dr. Jeffrey H. Patchen, president and CEO of The Children's Museum of Indianapolis.

Visitors to this exhibit will be immersed in castle-life through experiences designed specifically for children and families. Enter the LEGO kingdom's royal castle to sit in their majesties' thrones and view the royal family's portrait – made out of LEGO bricks – and LEGO suit of armor. View the king's secret treasure room filled with LEGO jewels.

Even the youngest of builders will enjoy putting together their own LEGO castle creation. LEGO models of real-world castles Blarney, Arundel and Neuschwanstein offer insights about how castles were planned and built. Age-appropriate build areas for Apprentice Builders (toddlers), Journeymen Builders (ages 3-6) and Master Builders (ages 7 and older) allow children to use their newfound knowledge to create their own unique structures.

After visiting the throne room, tour the castle grounds and learn about day-to-day castle life. Children and families are able to dress up as princes, princesses, knights or dragons; build a LEGO brick topiary; or climb a lookout tower. Children are invited to don suspender-style horses to play in a safe "jousting field" with foam-rubber lances and soft targets set up on the field. And of course, no trip to a castle would be complete without meeting the resident LEGO dragon, but don't worry, she doesn't bite!

Once you have learned what it takes to plan and construct a proper home for your king and queen, test out your castle's defenses with what else…a Catapult. Using a 3-D computer program and real-world catapult, virtually build and test your castle walls and learn through trial and error the most durable way to build your defenses.

LEGO Castle Adventure is open through May 3, 2009. Castles might belong more to the middle ages, but the skills of planning, imagination and fun learned in a trip through LEGO Castle Adventure are valuable to every age!

To learn more about LEGO Castle Adventure, visit ChildrensMuseum.org, or contact the museum at (317) 334-3322 or toll-free at (800) 208-KIDS.

About The Children's Museum of Indianapolis
The Children's Museum of Indianapolis is a non-profit institution committed to creating extraordinary family learning experiences that have the power to transform the lives of children and families. The 433,000 square-foot facility houses 11 major galleries. Visitors can explore the physical and natural sciences, history, world cultures, the arts, see how dinosaurs lived 65 million years ago in Dinosphere: Now You're in Their World®, experience Dale Chihuly's Fireworks of Glass and examine children's impact in shaping history in The Power of Children: Making a Difference. The Children's Museum, situated on 19 acres of land in Indianapolis, presents hundreds of programs and activities each year. For more information about The Children's Museum in English and Spanish, visit ChildrensMuseum.org.

About LEGO Systems, Inc.
The LEGO Group (www.LEGO.com) is a privately held, family-owned company, based in Billund, Denmark. Founded 1932, it is today one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries.

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