We are continually proud of the work our staff, volunteers, advisers, and partners put forth to create wonderful experiences for our visitors. There are many highlights of 2023, but one event in particular stood out to us.
In September, we opened Sacred Places, highlighting meaningful sacred locations around the world. Just prior to its debut, we hosted an Opening Celebration dinner, bringing together community advisers from near and far, partners, and donors. We even welcomed young people who are featured in the exhibit, representing their communities in Jordan, Nepal, Curaçao, and Rapa Nui! In addition to exploring the exhibit, we listened to speakers representing different local religious traditions and heard blessings in various languages. It was a beautiful event. And it reminded us of the importance of experiencing worlds other than our own and the power of what we can accomplish when we engage with the community.
Introducing new worlds to our visitors was a significant part of our year. We began by exploring the world of Dinosaur Train, took trips to the worlds of Minecraft and BOOville, and ended with a visit to the enchanting world of WinterFaire, our brand-new wintertime offering.
Our partnerships and collaborations helped us take the world of The Children’s Museum into the broader community too. In one of the many ways we honored Juneteenth, our Community Initiatives team participated in Indy Juneteenth’s celebration at Military Park. We welcomed several new food vendors at Museum by Moonlight. As part of our Sacred Places research, staff attended a celebration at a local Sikh Gurdwara with community leader and artist KP Singh.
We also began an educational program exchange with the Gunma Museum of Natural History in Japan and continued to work with Naturalis Biodiversity Center, our Jurassic Mile® dig partner based in the Netherlands.
We loved how the museum provided the setting for two unique events that helped us reach new audiences. Local band Premium Blend held two “Space Jams” concerts inside the Schaefer Planetarium in Beyond Spaceship Earth. And our own paleontologist Laura Rooney starred in a promo episode for Marvel’s new Mech Strike Mechasaurs (which are action figures, by the way) filmed in Dinosphere®. How cool is that? Watch it here.
In November 2023, the board of trustees approved our new strategic plan and mission, vision, and values that we implemented in early 2024. With so many changes in culture, focus, and priorities since our last strategic plan, it was the right time to refresh our core values and align all museum efforts to the same direction and goals. Thank you to the 250-plus constituents who provided feedback during the process.
While looking back on a successful 2023, we’re simultaneously turning our attention to 2025, the museum’s centennial. In addition to a yearlong celebration, exciting plans are underway: the development of new traveling exhibits, updates to permanent exhibits, and new initiatives that will help us better serve the diversity of our guests.
Just as we’ve done for the first 100 years, we will continue to introduce worlds of joy, wonder, and curiosity—for all visitors—in our next 100. We are so thankful for your support that allows that to happen.
Jennifer Pace Robinson
President and CEO
Sally Schacht
Chair of the Board of Trustees
In 2023, the museum broke a new record in nonmember paid visitation as we recovered from the pandemic and demand for leisure activities and travel reached new highs. Paid visitation last year totaled 372,093, breaking the record set in 2019 of 328,607. Overall attendance totaled 1,205,198, a 16% increase from the previous year.
Key membership metrics grew in 2023 as well. Member households increased about 7% over 2022, to 30,313. Member visits were up 21% from 2022 to 511,688, and classic membership revenue was up 14% over 2022.
Other audience segments that saw sizable year-over-year increases included school field trips, which were up 37%, and free visits, which increased 11% over 2022.
Our retail operations had a record year as well, with nearly $1.8 million in net sales for all categories.
Philanthropy
40% Support from endowment
10% Donations from individuals, corporations, and foundations
Admission, membership fees, and museum tours
Program and activity fees, Museum Store, and leased restaurant
Exhibit and collections maintenance, staffing and training, programs, educational activities, visitor services, community initiatives, and educational research
Utilities, building and equipment maintenance, safety and security, general administration, information systems, and debt service
Development, communication services, admissions and memberships
Museum Store, food service, building rentals
Capital and artifact additions and exhibitions (new and reconditioned)
Dinosaur Train: The Traveling Exhibit
Jan. 28–July 30, 2023
Based on the popular PBS Kids show, Dinosaur Train: The Traveling Exhibit pulled into The Children’s Museum in early 2023, bringing the world of Buddy the T. rex and his adoptive family, the Pteranodons, to visitors. On the show, the Pteranodons hop aboard the Dinosaur Train and travel back in time to explore the planet and learn more about dinosaurs in the Mesozoic Era.
While guests couldn’t literally experience Earth as it was 66 million years ago, they were still introduced to the worlds of dinosaurs, paleontology, natural sciences, and even trains via numerous hands-on activities and pretend-play opportunities featuring the Pteranodons.
Here’s a great example of the museum’s dedication to accessibility. We decided to include a wheelchair‑accessible ramp as part of the train experience within Dinosaur Train. The Experience Production team designed and built a 21-foot-long ramp to ensure as many visitors as possible could interact with the exhibit’s centerpiece. This extra effort meant all visitors could immerse themselves in the world of Buddy and his family.
Presented locally by Riley Children’s Health. Supported locally by CollegeChoice 529. Dinosaur Train: The Traveling Exhibit was created by The Magic House in collaboration with The Jim Henson Company. © 2024 The Jim Henson Company. Jim Henson’s mark & logo, Dinosaur Train mark & logo, characters and elements are trademarks of The Jim Henson Company. All Rights Reserved.
Minecraft: The Exhibition
March 11–Aug. 6, 2023
What happens when the world’s best-selling video game, Minecraft, meets the world’s biggest children’s museum?
A TON of excitement builds up.
As evidenced by buzz on social media, guests—whether they were a Minecraft pro or unable to tell a Creeper from an Enderman—couldn’t wait to explore the game’s block-filled world.
Exhibit elements included vignettes of game environments, mob photo ops, a punchable tree (in Minecraft, players’ characters have to wallop a tree in order to harvest wood and start crafting tools), an interactive crafting table, game-playing stations, and displays that explained how Minecraft is used to help find solutions to real-life problems around the globe.
Guests learned how Minecraft helps develop design, engineering, and problem-solving skills, and how, using creativity and ingenuity, players can create a world that’s truly their own.
During its time at the museum, Minecraft: The Exhibition attracted more than 375,000 visitors!
Presented by F.A. Wilhelm Construction. Supported by OneAmerica. Minecraft: The Exhibition is organized by the Museum of Pop Culture in partnership with Mojang.
Riley Children’s Health Sports Legends Experience®
March 18–Nov. 5, 2023
New partnerships in the Riley Sports Legends Experience improved accessibility and introduced visitors to a sport they may not have experienced before.
For the Indianapolis Motor Speedway Pedal Car Racetrack Experience, we partnered with the Tony Stewart Foundation to make the Oval Track accessible and added hand cycles that could be attached to any wheelchair.
Smaller pedal cars were newly offered, eliminating the height requirement to race. The pins that kept the cars in the track’s grooves were removed, thus requiring racers to actually steer to the checkered flag—no driver’s license required!
Elsewhere, the Hershey USATF RunJumpThrow Experience opened, offering three events to try: the 50-meter dash, the long jump, and the shot put.
And with new partner Indy Eleven, the soccer field transformed into the Indy Eleven Soccer Experience, bringing a local twist to the world’s game.
The Riley Children’s Health Sports Legends Experience® is made possible through lead gift support from The Enid Goodrich Educational Initiatives Fund; Riley Children’s at Indiana University Health; The Herbert Simon Family Foundation/Pacers Foundation/The Herbert and Bui Simon Foundation; Old National Bank; Lilly Endowment Inc.; Efroymson Family Fund; Henry and Christine Camferdam; The Children’s Museum Guild; Elizabeth Bracken Wiese and J. Frederic Wiese Jr.; Indianapolis Colts; NCAA; Ice Miller LLP; Dr. and Mrs. George Rapp, Dr. and Mrs. John Rapp, and Mr. James and Dr. Patricia Rapp.
Sacred Places
Sept. 7, 2023–April 7, 2024
With the opening of Sacred Places, visitors took a journey to numerous sites held sacred by communities across the globe.
Six of those locations represented the world’s major faith practices and were presented as immersive environments with audio and video features, interactive activities, and real guides who shared their experiences at their sacred site.
Her sacred place: The Great Mosque of Djenné / Djenné, Mali
She is proud to supervise girls bringing water to help replaster the mosque, the largest mud structure on Earth. This festive annual event involves the entire community.
Her sacred place: The Church of the Beheading of St. John the Baptist / Madaba, Jordan
Through participating in services, Jude feels inner peace and a sense of accomplishment.
His sacred place: Wat Arun / Bangkok, Thailand
A monk in training, Kaew says the monks’ daily chants keep his heart calm.
Her sacred place: Rapa Nui, also known as Easter Island
As an archaeologist, Merahi knows how important it is to protect and conserve the island’s mana, or spiritual energy.
His sacred place: Mikvé Israel-Emanuel Synagogue / Curaçao
Nathan is proud to lead prayers and songs at the oldest continually used synagogue in the Americas.
His sacred place: Patan Durbar Square / Lalitpur, Nepal
Performing daily acts of worship, called pujas, to the god Keshav Narayan helps Shivesh feel the god’s presence.
Select members of our staff traveled to all but one location to interview the guides, take photos and videos, and acquire artifacts for display. (Partner organization CyArk helped with the sixth location.)
Aside from these six, numerous other sacred places and artifacts were highlighted, including Hopi kachina figures, 6-foot horns played during Tibetan procession rituals, a prayer rug from a Muslim mosque, and torii gates from Japan.
The exhibit’s underlying message was an important one: Learning about the sacred places of those we live, work, and play with can lead to better communication and mutual understanding and respect.
Made possible by Lilly Endowment Inc.
The Children’s Museum Guild’s 59th Annual
Haunted House: BOOville
Oct. 10–31, 2023
Have you ever wondered where classic Halloween villains live in the offseason?
The Children’s Museum Guild peeled back the curtain in the 59th Annual Haunted House to reveal that the bad guys reside in BOOville!
Founded by resident witch Guilda, BOOville featured a host of delightfully frightful areas for brave souls to explore, such as the Bridge of Doom, Werewolf Woods, Carnival of Chaos, Carnage Commons, and Grim Glacier, among others.
Nearly
people dared to travel through BOOville during Lights-on and Frightening hours, helping the Guild raise $758,229 for the museum!
Presented by Old National Bank
WinterFaire
Nov. 18, 2023–Feb. 11, 2024
A cast of lovable animal characters—red fox Ember, harbor seal Flip, ice phoenix Storm, chameleon Indigo, and beaver Gerty—helped usher in an enchanting new winter experience, WinterFaire.
With fond memories of Jolly Days Winter Wonderland, which was retired after 25 years, we welcomed visitors to a festive wintry world with so much to see and do:
Among many activities, families played Skee-Ball, competed against one another in a virtual downhill snowboard race, tested their aim in ring toss, crossed a “chasm” in Storm’s Ice Cave, acted as shopkeeper in Gerty’s Artisans Corner, and made lanterns in Gerty’s Workshop.
Through live, interactive performances of A WinterFaire-y Tale, our Interpretation department’s Faire Players told the origin story of WinterFaire. Shows took place around the centerpiece Frozen Fountain.
We commissioned four artists to create works inspired by the winter holiday they celebrate. Pieces representing Diwali, Hanukkah, Kwanzaa, and Las Posadas were displayed in the Artisans Corner.
Coinciding with much of WinterFaire’s run were visits with Santa Claus—after all, WinterFaire was so special that even St. Nick himself had to visit—and trips down the Atrium slide, which, according to legend, was transformed by the animals into the “icy” WinterSlide.
As part of our diversity, equity, accessibility, and inclusion efforts, labels in WinterFaire were written in both English and Spanish.
WinterFaire presented by Central Indiana Honda Dealers. Supported by Delta Dental of Indiana and Indiana Farm Bureau Insurance. WinterSlide presented by Corteva Agriscience.
Through the Old National Bank Mid-North Promise Program, qualifying families in the six Mid-North neighborhoods surrounding the museum (Crown Hill, Highland Vicinity, Historic Meridian Park, Mapleton-Fall Creek, Meridian Highland, and Historic Watson Park) partner with the museum to improve their career and educational standing.
In 2022–23, 149 adults and 267 youths participated, and 30 scholarships, amounting to $65,179, were awarded. That was up from 23 scholarships last program year.
Families work with a museum Family Learning Navigator to develop and carry out personalized goals related to education and job training. Families can also connect with peers who have similar learning goals and participate in workshops related to financial literacy and health and wellness.
In 2022–23, career exploration field trips were launched and included visits to Old National Bank and LIFT Academy.
The Old National Bank Mid-North Promise Program is made possible through lead gift support from Old National Bank, with major support from the Lumina Foundation, Nina Mason Pulliam Charitable Trust, The Children’s Museum Guild, and generous individual donors Jane and Steve Marmon, Susan and Jim Naus, Efroymson Family Fund, the Katz Family Foundation, The Brougher Family Foundation, Mike and Kristin Sherman, Robert and Toni Bader Charitable Foundation, Mark and Jill Boyce, Jim and Gwen Fountain, Bob and Kathi Postlethwait, the Sterrett Family Foundation, and Mary Ann and Gene Zink.
“I just would like to say thank you so much for being an intricate part in both of my daughters’ education through your scholarship program. Jaden graduated with honors from North Carolina A&T with a degree in food and nutritional sciences, as she was a premed major. In March, Jaela received her white coat for her second year in dentistry at Tufts University dental school. This program helped out with tuition expenses for both of my girls. I just cannot express my gratitude for this program, and I pray that one day I will be able to pay it forward through this program. Thank you again for being an integral part in my community when it comes to education.”
From August 2022 through May 2023, we welcomed 21 youths twice a week for an after-school program that expanded their world with learning and enrichment activities.
Participants explored exhibits and the Riley Sports Legends Experience, participated in staff-led programs, took a field trip to a local fire station, and heard from guest speakers in areas such as chemistry, space, art, and paleontology.
The wide-ranging activities are designed to promote Explorers’ academic, physical, emotional, and social development.
StarPoint is a four-week camp designed for youths ages 6–12. In 2023, 107 students took part. It’s safe to say they had worlds of fun.
With weekly themes of Farm to Lunch Box, StarPoint Engineers, Game On!, and Musical Masterpieces, the program allowed campers to visit a honey farm, explore sound and vibration with water, tour the art collection at Indianapolis International Airport, and create an indoor obstacle course.
Divided by age into three different “cabins”—the Trains, the Polar Bears, and the Race Cars—youths also participated in Indianapolis Public Library’s Summer Reading Program, built instruments and airplane launchers, met a chef and an Indy Eleven player, made beeswax candles, and took part in sessions led by the museum’s Visiting Artists.
StarPoint was supported by Lilly Endowment Inc., the Allen Whitehill Clowes Charitable Foundation, Downtown Optimist Foundation, the Ayres Foundation, and the Seabury Foundation.
The Museum Apprentice Program introduces teens to the world of The Children’s Museum, developing them into well-rounded thinkers and active citizens via deep dives on topics and creative projects. Students receive hands-on opportunities to improve their leadership, time-management, communication, and critical-thinking skills.
The theme of 2022–23 was Storytelling. The cohort’s 32 teens toured Sacred Places with the Exhibits team; met with collections staff; worked with staff on a SWOT (strengths, weaknesses, opportunities, and threats) analysis; and provided feedback on an upcoming exhibit.
For their final project, students heard from published authors and illustrators of children’s books before writing, editing, and illustrating their own kids’ books. Each title is still available at infoZone.
Over the course of the year, 6,364 people participated in a family, homeschool, or Girl Scout program; a family outreach night; or our Wyoming Dinosaur Dig.
In March, Malala Yousafzai’s parents, Ziauddin and Toor Pekai Yousafzai, visited and saw their daughter’s section in The Power of Children: Making a Difference® for the very first time. “It was beautiful,” her father said.
National Summer Learning Day took place in June. We partnered with the Marion County Commission on Youth and welcomed over 300 youth for exploration around the museum.
The Museum Store created two pop-up shops this year: Pixel8 Pop-Up Shop, featuring Minecraft merch, and Rex’s Roadside Pop-Up Shop, filled with items featuring our mascot, Rex.
In August, our largest single-night fundraiser, Museum by Moonlight, drew over 1,200 attendees and raised over $238,000—the most ever!—for the museum.
On the heels of releasing a new children’s book, decorated Olympian Jackie Joyner-Kersee spoke to school groups in the Lilly Theater in February.
Nearly five months after returning to Earth from a stint on the International Space Station, NASA astronaut Kjell Lindgren spoke to school groups in March about life on the ISS.
Also in May, we took the thrills of the Riley Sports Legends Experience Oval Track to the Indianapolis Motor Speedway’s Kids Zone. Over 5,100 race fans stopped by.
In July, our Community Initiatives team launched the Spotlighting Our Community podcast, celebrating our neighbors.
In September, Dr. Carlotta Berry was announced as the new Eli Lilly and Company Visiting Scientist. Berry, a professor and endowed department chair at Rose-Hulman Institute of Technology, continues to host robotics-focused workshops and programs.
Starring an adorable cow mob from Minecraft, a February TikTok post garnered nearly 7 million views, by far our most popular TikTok to date!
In May, the inaugural SpeedFest Member Baby Race featured tots crawling across the Indy Eleven soccer field. All together now: Awwwww.
In June, Ess McKee and Bryan Ballinger were welcomed as the 2023–24 Visiting Artists, inspiring creativity through a yearlong series of workshops and programs.
More than 80 educators visited for the first-ever Teacher Takeover in August, where they learned about upcoming exhibits and teacher resources at the museum.
Jeanne White Ginder and Andrea White, Ryan White’s mother and sister, respectively, spoke to audiences in December about Ryan’s life and legacy.
Old National Bank
Peterman Brothers