Last updated: 9/15/2022

Introduction

Thank you for visiting a website of The Children’s Museum of Indianapolis (Museum) and for reviewing our Privacy Statement. This statement applies to the Museum’s on-line activities and on-site interactive activities, which we refer to collectively as “websites.”

Information Collected and Stored about You

To help us monitor usage and improve your experience, the Museum uses online analytics tools like Google Analytics and Shopify to collect and track information about your visit. These tools may store the IP address from which you access our website.

An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider) or your company. Standing alone, your IP address is not personally identifiable information. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our partners and affiliates (e.g., regarding the frequency with which our guests visit various parts of our Website). We may combine this information with personally identifiable information.

We also collect anonymous data elements in aggregate form that cannot be tied to you as an individual:

The name of the domain from which you access the Internet (for example, gmail.com, if you are connecting from a Google Online account)
The type of device, browser, and operating system used to access our websites
The date and time you access our sites
The length of your visit on our sites
Your demographic data (age, gender, etc.)
The location from which you access our sites (approximate country, state, city, and postal code based on Google Analytics data)
The pages, files, documents, and links that you visit and engage with
The domain of the website that referred you to our sites

When analyzed, this data helps us analyze how visitors arrive at the Website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like. And, we may ask that you share other information about yourself or your experience (for example, your city, state, age, and/or how you heard about the museum). Your participation would be voluntary.

Email Communications

When you open emails from us, we may receive a confirmation notifying us that you opened the email, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from our partners and affiliates. Additionally, we keep a record of what communications you have opted to receive or not to receive.

If You Use Social Media

You may choose to access, or interact with, the Museum through a social media service like Facebook or Instagram. This can give us visibility to your profile name and other information you have made public with your social account.

Social media companies may also collect and share anonymous aggregate metrics with us regarding usage, such as the total number of clicks and shares or total user demographics like age range, gender, and location. Social media companies are not operated by us, and use of their services would be governed by their own privacy policies.

If you share a photo of your visit publicly on social media sites, we may display that photo on our website with a link back to your original post. We will not download your photo for any further use without your permission.

If You Send Us Personal Information

The Museum’s websites will collect and store personal information that you knowingly and voluntarily provide. Visitors may use the museum’s Website without registering or submitting any personally identifiable information. You may provide personal information to us when sending an email; completing a membership form; registering for a class, event, camp or other program; responding to a survey; ordering merchandise for yourself or others; purchasing a ticket to a fundraiser, participating in a survey, study contest or promotion, sharing articles, signing up for an email newsletter, requesting a catalog or brochure, or other similar activity. Such information may include:

Your name and the names of others in your household
Your email and mailing address
Your phone number
Your payment information, which we will use to process your orders or donations
Your preferences for and interests in our offerings
Your demographic data (age, education, occupation, gender, etc.)
Unique identifiers such as your user name and password

If you provide us with your name or personal information, we will respond to your inquiry, request, or order. We may also contact you to provide information about our activities, programs, membership and development opportunities, and products and special events that may interest you.

When we send you such information by email, you will usually have the opportunity to decline further communication. Please use the unsubscribe button in the email to be removed from the contact list.

If you provide us with your name or personal information, we will not share it with anyone outside the Museum except when . . .

Our communications for a particular program, contest or sweepstakes indicate otherwise
You visit a website or interactive and choose to opt in for additional communication from an outside entity (if you later want to opt out of communication with that entity, please correspond directly with them to unsubscribe)
A third-party vendor, such as the company that processes our credit card transactions, needs the information to perform a contracted function (third-party vendors may not use your information for any other purpose)
You are part of the Access Pass Program (names, addresses and demographics may occasionally be shared with, exchanged with, or rented to other charitable and cultural non-profit organizations; demographic data may also be aggregated and reported to our sponsors and program partners)
We share aggregate information, such as demographics and Website usage statistics, with our partners, affiliates or other organizations (such parties will not have access to your personally identifiable information)
We are required to do so for legal or security purposes (details follow)

The Museum may also provide your information to:

A federal, state, or local law enforcement agency if we become aware of a violation or potential violation of law or regulation
A court or party in a court or federal or state administrative proceeding if we are a party, or in order to comply with a subpoena
Protect the security or integrity of our websites and services
Any other person or entity as required by law

Business transfers. In the event that this business is sold or transferred to another party, or another transaction occurs in which your personally identifiable information is one of the business assets transferred, all personally identifiable information that has been collected and saved may be one of the business assets we transfer.

Security. We use reasonable measures to protect personally identifiable information that is stored within our database, and we restrict access to such information to those employees and agents who need access to perform their job functions, such as our customer service personnel and technical staff. However, please note that we cannot guarantee the security of this information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of member information at any time. For additional information about the security measures we use on the Website, please contact us at customerservice@childrensmuseum.org.

Update Personal Information or Opt Out of Communication or Other Activities

As a customer, you’re in control. You can also access, update, review, correct, suppress, or remove any of the personal information you have given us. You may choose to stop the Museum’s regular emails or postal mailings to you.

The fastest way to opt out of a regular email, such as our weekly member enewsletter, is to use the unsubscribe button in the email. You will immediately be removed from that contact list.

To update your personal information or opt out of all communication and/or sharing, exchanging, and renting, please contact Customer Service by phone at 317-334-4000 or by email at customerservice@childrensmuseum.org. You may need to provide us with documentation of your identity before we can assist you.

We generally retain personal information for whatever period of time is necessary for business purposes and/or for the time required or allowed by law. Please be aware that even if you ask us to delete your personal information or cancel your account, copies of some information from your account may remain viewable in some circumstances.

It is not always possible to completely remove or delete all of your information due to technical constraints; contractual, financial, or legal requirements; or our own internal security or recordkeeping policies. Caching technology too may make your account temporarily accessible to others.

Our Industry-Standard Tracking Tools

Cookies

Cookies are small pieces of information sent to your browser by websites you visit. They are used by many organizations to track usage patterns, traffic trends, and customer behaviors.

The Museum uses cookies to support the internal functionality of our websites. We use cookies to help us improve our content and service—and to make sites more useful and interesting to you. For example, cookies keep you from having to re-enter some personal information on your next visit.

We do not collect any personally identifiable information with cookies.

You can set your browser to refuse cookies from any website you visit. While you can still gain access to our websites, you may not be able to conduct some transactions (such as shopping) or take advantage of some interactive elements.

We use a third-party vendor (Google Analytics) to place the cookies and analyze the information collected by them. In addition to setting your browser to refuse cookies, you can also use the Google Analytics Opt-out Browser Add-on and visit Ad Settings to disable Google Analytics for Display Advertising (collects aggregate demographics like age and gender, as well as interests).

Web Beacons (Tracking Pixels)

A tracking pixel is a transparent graphic image (usually 1 pixel x 1 pixel) placed on a webpage. Many organizations use these in combination with cookies to collect information about the use of a webpage.

The Museum uses tracking pixels to trigger ads on some websites. We also use them to tell when someone clicks on an ad on other websites to learn which ads are more appealing than others.

We do not collect any personally identifiable information with pixels.

You can opt out of some of the tracking of your activity by visiting these links: Google Analytics-based tools, the Facebook pixel, the Zeta pixel, the Instagram pixel, the TikTok pixel, the Pinterest pixel, and the Tremor pixel.

Children and Their Online Privacy

The Museum’s websites are intended to be accessible for and enjoyed by general audiences.

We do not knowingly collect personal information from children under the age of 13 years without first giving the parent or legal guardian notice and getting prior verifiable consent. When we do direct our content to a child under 13 years, our Children’s Privacy Policy Statement will apply and be linked from the websites.

If a recipient of an email identifies the sender as a child, our policy is to only use the information to respond to the writer and not create profiles or otherwise retain the information.

If you are a parent or guardian and believe your child’s personally identifiable information was inadvertently collected, please contact Customer Service by phone at 317-334-4000 or by email at customerservice@childrensmuseum.org.

Steps to Secure Information

The Museum takes reasonable steps to design and manage our websites and ensure the security of our information technology systems, applications, and infrastructure.

When you use your credit card for any purchase or donation on our websites, we use Transport Layer Security (TLS) encryption to protect your information as it travels over the Internet. We also comply with Payment Card Industry (PCI) Security Standards.

External Links from Our Websites

Our Museum websites house a variety of embedded applications, plug-ins, widgets, and other content links to outside entities. These entities operate their websites independently of us and have their own privacy policies.

We are not responsible for the privacy practices or content outside our own websites, and any links to outside entities are not intended to be an endorsement of them or their content.

For your protection, you may want to review the privacy policy of any site you link to from our website.

PHOTO/VIDEO POLICY WITHIN THE MUSEUM

Each person entering The Children’s Museum of Indianapolis grants the museum permission to photograph, videotape, record or otherwise reproduce the image and/or voice of that person and all accompanying minors, without compensation, for the museum’s business purposes, including copying, distribution, and other uses.

User Privacy Statement for Philanthropic and Revenue Generating Activities at The Children’s Museum of Indianapolis

Introduction

Thank you for visiting a website of The Children’s Museum of Indianapolis (Museum) and for reviewing our Privacy Statement. This statement applies to the Museum’s philanthropic and revenue generating activities (Activities), including our store, ticket, event, and membership sales and fundraising activities. It describes how and why we collect, store, use, and share your personal data in connection with Activities.

Information Collected from You

When you participate in Museum Activities, you may be asked to provide information about yourself to us, including:

Your name and the names of others in your household
Your email and mailing address
Your demographic data (age, education, occupation, gender, etc.)
Your phone number
Your payment information, which is used to process your orders or donations
Your preferences for and interests in our offerings
Unique identifiers such as your user name and password

The following are examples of when you may give your personal information to us:

If you place an order with us for yourself or as a gift
If you order an item from The Children’s Museum Store
If you join one of our membership programs
If you register for an educational program, camp, or event
If you participate in a survey, study, contest, or promotion
If you share articles
If you register with us, sign up for an email newsletter, or request a catalog or brochure
If you donate or participate in fundraising activities

Information Collected and Stored about You

Many organizations use third-party vendors to track usage patterns, traffic trends, and customer behaviors.
The Museum uses third-party vendors like Google Analytics and Shopify to improve our content and services.

Third-party vendors may store the IP address from which you access our website. They may also collect anonymous data elements in aggregate form that cannot be tied to you as an individual:

The name of the domain from which you access the Internet (for example, gmail.com, if you are connecting from a Google Online account)
The type of device, browser, and operating system used to access our websites
The date and time you access our sites
The length of your visit on our sites
Your demographic data (age, gender, etc.)
The location from which you access our sites (approximate country, state, city, and postal code based on Google Analytics data)
The pages, files, documents, and links that you visit and engage with
The domain of the website that referred you to our sites

And, we may ask that you share other information about yourself or your experience (for example, your city, state, age, and/or how you heard about the museum). Your participation would be voluntary.

If You Use Social Media

Use and Disclosure of Your Personal Information

The Museum may use and disclose information collected for various revenue-generating and fundraising purposes, including to:

Respond to your inquiries or comments
Process, track, and manage products and services you request
Manage your account
Contact you about changes in services
Improve or enhance our services
Perform internal analyses that improve our operations and business practices
Help determine how parts of our websites are used and optimize their performance
Communicate with you about content and services of potential interest to you (these may come to you in the form of content or ads on our websites, in mail or email, and on advertising networks and social platforms like Facebook, Instagram, or Google)
Provide you with Museum or third-party special offers, promotions, and information (all in accordance with applicable law)
Inform third parties about aggregate user demographics, site use, or ad impressions
Get your permission for social media sharing
Protect the legal rights and obligations of the Museum and others

Please note that if you donate or purchase a museum product or service, you may receive transactional communications. You also may be offered an opportunity to receive more information and promotions with opt-in.

Third-Party Vendors

The Museum uses some third-party vendors, such as the company that processes our credit card transactions. These vendors have access to information needed to perform their functions, but they may not use your information for any other purpose.

We use third-party vendors for things like:

Email acquisition and distribution
Order fulfillment and shipping
Ticket fulfillment
Marketing and advertising
Printing and mailing
Data storage
Payment processing
Fraud prevention

Additionally, we may collect personal data about you from unaffiliated sources with whom we contract, such as product and service providers and data aggregators or public sources and databases. For example, we may get your name, postal address, telephone number, and demographic data like age, gender, income level, and purchasing profile. We generally use such data to identify potential customers or subscribers, update personal data we already have about an existing customer or subscriber (for example, an updated address), or enhance our data models.

Sharing Information
The museum occasionally shares, exchanges, or rents information that may include your name, address, demographic data (such as age, gender, income level, and purchasing profiles) and purchasing behavior with carefully selected third-party organizations. These may include our third-party vendors; marketers of products and services potentially of interest to you; and cooperative database services in the publishing, catalog, and fundraising industries. The latter is used primarily to identify potential customers and subscribers.

The Museum may also provide your information to:

A Federal, State, or local law enforcement agency if we become aware of a violation or potential violation of law or regulation
A court or party in a court or Federal or State administrative proceeding if we are a party, or in order to comply with a subpoena
Protect the security or integrity of our websites and services
Any other person or entity as required by law

For Our Constituents Residing in Europe

Because the Museum is based in the United States, your personal information may be processed on servers here. The laws that govern that data may be different than in your own country.

If you so choose, you may find tools to exercise your privacy rights in the Opt-out section. You also have the right to raise concerns with your supervisory authority.

For Our Constituents Residing in California

The Museum is a nonprofit corporation under Section 501(c)(3) of the Internal Revenue Code. As a best practice, we provide the below notice about our collection of personal information, as would a “business” under California law:

We collect the following categories of personal information when you participate in these Activities: identifiers/contact information, payment card information, Internet or other electronic network activity information, and inferences drawn from these.

Above you can find the specific information we collect, why, and with whom.

Opt out of Communication or Other Activities

As a customer, you’re in control. You may choose to stop the Museum’s regular emails or postal mailings to you. You can also access, update, review, correct, suppress, or remove any of the personal information you have given us.

The fastest way to opt out of a regular email, such as our weekly member enewsletter, is to use the unsubscribe button in the email. You will immediately be removed from that contact list.

To opt out of all communication and/or sharing, exchanging, and renting, please contact Customer Service by phone at 317-334-4000 or by email at customerservice@childrensmuseum.org. You may need to provide us with documentation of your identity before we can assist you.

Behavioral Ads for You

The Museum attempts to make your online experiences with us aligned to your interests. To provide a more relevant experience, some of the ads that you see on our websites and elsewhere are customized based on your past online behavior. This past behavior can be used to predict your interest in future ads. This practice is called Interest Based Advertising (IBA).

To opt out of receiving any ads based on your interests, you can participate in the Digital Advertising Alliance’s AdChoices program. If you elect to opt out of IBA, you will still receive the same number of ads, but they may be less relevant to you. The program only affects the specific computer and browser on which the opt-out is applied. If you delete your browser cookies and want to continue opting out of interest-based ads, you will need to opt out again.

If IBA isn’t right for you, you may want to check out the Digital Advertising Alliance, Network Advertising Initiative, or Interactive Advertising Bureau.

Contact Us Any Time

Please direct any questions or comments about this Privacy Statement to Customer Service by using postal mail, email, or phone.

The Children’s Museum of Indianapolis
Attn: Customer Service
3000 N. Meridian Street
Indianapolis, Indiana 46208
customerservice@childrensmuseum.org

317-334-4000