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All roads lead to Indianapolis as the world’s largest children’s museum opens Hot Wheels™: Race to Win™ just in time for the Indy 500. This new family exhibit will get you revved up with immersive activities for three generations of Hot Wheels® fans. There’s something for mom, dad, grandparents and of course today’s youngest Hot Wheels fans. Hot Wheels: Race to Win debuts May 9, 2015, at The Children’s Museum of Indianapolis and will tour throughout the country over the next five years.
Be part of a dynamic race team working together to build and test the fastest (and safest) speed machines on the planet, using Hot Wheels die-cast cars to experiment and play. This behind-the-scenes look at the thrilling world of racing investigates the scientific process for designing super-fast cars and helps families who have the need for speed understand how it is achieved.
“There’s no better place than the racing capital of the world (Indianapolis) to show families how speed, power and design are used to make cars go faster. This family learning experience will provide hands-on opportunities for parents to explain complex physics concepts in fun ways utilizing the popular Hot Wheels toy cars as they experiment with different principles to see which makes a car or truck go fastest,” said Dr. Jeffrey H. Patchen, president and CEO, The Children’s Museum of Indianapolis.
“The Children’s Museum of Indianapolis, situated in the center of everything racing, is the perfect partner to launch the new Hot Wheels: Race to Win traveling exhibit. Generations of children have enjoyed the thrill and speed of racing with Hot Wheels, and this new interactive exhibit now brings families together to learn what brings racing to life in a fun and memorable way,” said Julie Freeland, Senior Director, Global Live Events & Attractions, Mattel.
Children and families will love the Pit Stop Challenge in which they can race the clock - and their family and friends - to change tires and refuel the car. A downhill track, looping jump track, precision track, and crash track are just a few of the ways visitors will be able to test their theories regarding the science of racing and cause and effect. Real race car parts, authentic artifacts, and captivating memorabilia will round out the experience.
Introduced by Mattel in 1968, the "tricked-out" toy cars have come a long way (both in the die-cast and life-size varieties). More than 800 models and 11,000 variations of Hot Wheels cars have been created and more than 4 billion Hot Wheels die-cast cars have been sold.
Don’t miss the opportunity to push the limits of your imagination and learn about the world of racing in this all-new exhibit. Hot Wheels: Race to Win is presented by Teachers Credit Union. Supporting sponsors are Church Brothers Collision Repair and One America. The exhibit was produced by The Children’s Museum of Indianapolis and Mattel, Inc.
Here are some other planned stops on the exhibit's tour (subject to change):
Fall 2015 Discovery Science Center in Santa Ana, California. Spring 2016 at the Strong Museum Rochester, NY; Summer 2016 at The Children’s Museum of Indianapolis; Fall 2016 at Discovery Centre in Halifax, NS. Spring 2017 Reading Public Museum, Reading, Pennsylvania; Summer 2017 The Children’s Museum of Indianapolis; Fall 2017 at the Omaha Children’s Museum in Omaha, NE. Spring 2018 at Science World in Vancouver, BC; Summer 2018 at The Children’s Museum of Indianapolis; Fall 2018 at COSI in Columbus, Ohio. Spring 2019 at the Minnesota Children’s Museum in St. Paul, Minnesota; Summer 2019 at The Children’s Museum of Indianapolis; Fall 2019 at the Orlando Science Center in Orlando, FL. Spring 2020 at Discovery Science Center in Los Angeles, California, and Summer 2020 at The Children’s Museum of Indianapolis, with other locations to be announced.
About The Children’s Museum
The Children's Museum of Indianapolis is a nonprofit institution committed to creating extraordinary family learning experiences across the arts, sciences and humanities that have the power to transform the lives of children and families. For more information about the tourist attraction and museum, visit www.childrensmuseum.org, follow us on Twitter @TCMIndy, Facebook.com/childrensmuseum and YouTube.com/IndyTCM.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS®and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the “World's Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's “100 Best Corporate Citizens” list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel
